• Your XR Strategy Consultant

    Helping Brands & Agencies Harness XR to Drive Business Impact.

    I’m Johan Walters, a seasoned XR strategist with over 12 years’ experience in immersive marketing. I work directly with brands, agencies, and innovation teams to simplify the path to XR adoption — with strategy-first solutions that deliver measurable value.

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    Your Personal XR Partner.

    I’ve spent more than a decade at the forefront of AR and immersive experiences, partnering with agencies and brands to shape award-winning campaigns and scalable XR strategies.

    As the certified local reseller and training partner for Zappar in South Africa, I’ve trained dozens of teams and helped global and regional brands integrate XR into their marketing mix.

    I use design thinking, agile innovation cycles, and proven frameworks from Boston Consulting Group and Section School to get teams aligned, inspired, and ready to innovate.

    If you’re a CMO or innovation lead looking to unlock XR — let’s make it simple, smart, and strategic.

  • Why Work With Me?

    • 12+ years of hands-on AR experience across industries
    • Certified Zappar partner + trainer
    • Proven frameworks from BCG and Section School
    • Agile, collaborative, and focused on real business outcomes

  • My Services

    XR Strategy Services — Delivered Directly by Me

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    XR Maturity Assessment + Roadmap

    A structured diagnostic to assess where you are and how to grow with XR — customized per team or brand. Includes a roadmap of opportunities.

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    Strategy Workshops

    Hands-on, tailored workshops to help your team explore XR use cases, align on goals, and co-create an innovation plan.

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    XR Sprint Planning & Pilot Design

    I guide you through agile test-and-learn pilots to get results fast and build internal momentum for XR.

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    Certified Zappar Platform Training

    As Zappar’s training partner, I offer customized training sessions for marketers and creators looking to build their own AR experiences.

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    Fractional XR Strategy Support

    Need ongoing help? Hire me as your part-time XR Strategy Lead to plug in when needed and scale your capability.

  • Contact Me

    Book me for a consultation